"O mighty soldier, O man of war, you now have a cause for which you can fight without endangering your soul; a cause in which to win is glorious and for which to die is but gain. Or are you a shrewd businessman, a man quick to see the profits of this world? If you are, I can offer you a splendid bargain. Do not miss this opportunity. Take the sign of the cross. At once you will have indulgence for all the sins which you confess with a contrite heart. It does not cost you much to buy and if you wear it with humility you will find that it is worth the kingdom of heaven." - St. Bernard of Clairvaux